Crazy Like A Fox

Creativity | Communications | Computers | Consequences

Advertising Technology: Back to the Future of the Present

Advertising technology has reinvented marketing communications practice, but many SMEs haven’t changed with the times. This is inherently dangerous…   I was looking through some old boxes that had been hanging around my storage shed for donkey’s years today. In the process, I came across a copy of an article I wrote for Campaign Brief Magazine in 2003 on […]

Common branding mistakes: Chorizo, Mushrooms, Jam and your Brand

Common branding mistakes are often logical in nature…   I’m fond of metaphors in business writing, as they’re an effective way to add general interest and increased comprehension to even the most staid and specialised subject matter. So allow me to use the metaphor of breakfast, as I describe what I see as a major […]

Database mining: Today I change my sex…

Database mining treats people’s daily lives as commodities. Sooner or later there will be a backlash…   I’ve decided that this month I am going to be a grandmother, with nose piercings, tatts and a nipple ring. My new name is Heidi. I sing French opera backwards and only talk to my friends in Klingon. Next month, […]

  • About

    This is the personal blog of Shannon Woodbury, a creative brand communications and IT consultant based out of Perth Western Australia. This blog explores the subjects of creativity, communications and technology in general, and all the consequences and challenges they entail.

    Everyone with a creative and inquiring temperament is welcome here. Further information on the author and his firm is available via his corporate site.

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    Crazy Like A Fox
    33a Nicholas Crescent
    Hilton WA 6163 Western Australia

    Phone: +61 (0) 466 901 841
    Email: shannon (at)
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    All contents of this website was created by and is copyright of Crazy Like A Fox, unless otherwise stated. All rights reserved. All other works are the property of their respective copyright holder(s) and their inclusion on this website is purely for educational and/or illustrative purposes. All advice given is of a general nature only. Comments are welcome, but please play nice. Discussion threads are closed shortly after posting to keep the Spam monsters at bay...