Crazy Like A Fox

Creativity | Communications | Computers | Consequences

Advertising Response is Dying (…of boredom)

Advertising response and engagement rates has dived 19% on average worldwide across all mediums and cultures according to a recent study. But the GFC is not only to blame… I’m a great believer in Advertising as a way of selling product and ensuring your business achieves the key marketing outcomes and performance goals it needs to continue its growth […]

  • About

    This is the personal blog of Shannon Woodbury, a creative brand communications and IT consultant based out of Perth Western Australia. This blog explores the subjects of creativity, communications and technology in general, and all the consequences and challenges they entail.

    Everyone with a creative and inquiring temperament is welcome here. Further information on the author and his firm is available via his corporate site.

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