Crazy Like A Fox

Creativity | Communications | Computers | Consequences

From Stork to Stalker – Data mining predicts pregnancy.

A recent article on Forbes magazine’s website tells the no-longer-surprising story of Target stores in the US knowing a teenager was pregnant before her father did.  For those disinterested in clicking on the link, Target stores in the US track every purchase an individual makes on their credit card, and from analysing the purchases, they […]

Why do some businesses run better adverts than others?

I’d like to talk about a subject very dear to my heart: Why do some businesses consistently run better adverts than others in the same category? In doing so, I’d like to offer my own personal hypothesis on the answer to this question in the hope, dear reader, that you personally get better business results out of it. […]

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    This is the personal blog of Shannon Woodbury, a creative brand communications and IT consultant based out of Perth Western Australia. This blog explores the subjects of creativity, communications and technology in general, and all the consequences and challenges they entail.

    Everyone with a creative and inquiring temperament is welcome here. Further information on the author and his firm is available via his corporate site.

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