Crazy Like A Fox

Creativity | Communications | Computers | Consequences

Ode to a Google Web-bot (…as written by an irate word-smith).

Like a lot of writers – I have a covert love of poetry, and an overt love of language. Like a lot of marketers – I have to accommodate the minutiae of Google’s inscrutable whims into my work, whether I want to or not (…Google is now so powerful, if I want to reach my audience […]

PORTFOLIO: New Examples Of Our Work…

For those who have been wondering what else I’ve been up to over the last few years, you can find a more recent copy of our creative portfolio on our corporate Behance page. Feel free to wander over and have a gander for yourself. (NB: Behance is a website dedicated to creative individuals, and to creative […]

Do You Remember ‘The Long Tail’? …Turns Out There’s A Sting In It!

I’d like to ask my readers a marketing-related question that’s been bugging me for weeks.  I’m asking you this question because you’re the only ones on Earth who can answer it: “Why did the visitation stats on this website go up after I stopped making regular updates?”   This small, humble, horribly-neglected little blog consistently received more visits over 24 solid […]

Why do some businesses run better adverts than others?

I’d like to talk about a subject very dear to my heart: Why do some businesses consistently run better adverts than others in the same category? In doing so, I’d like to offer my own personal hypothesis on the answer to this question in the hope, dear reader, that you personally get better business results out of it. […]

Advertising Response is Dying (…of boredom)

Advertising response and engagement rates has dived 19% on average worldwide across all mediums and cultures according to a recent study. But the GFC is not only to blame… I’m a great believer in Advertising as a way of selling product and ensuring your business achieves the key marketing outcomes and performance goals it needs to continue its growth […]

  • About

    This is the personal blog of Shannon Woodbury, a creative brand communications and IT consultant based out of Perth Western Australia. This blog explores the subjects of creativity, communications and technology in general, and all the consequences and challenges they entail.

    Everyone with a creative and inquiring temperament is welcome here. Further information on the author and his firm is available via his corporate site.

  • Contact Us

    Crazy Like A Fox
    33a Nicholas Crescent
    Hilton WA 6163 Western Australia

    Phone: +61 (0) 466 901 841
    Email: shannon (at) crazy-foxes.com
    Time zone: GMT +8.00
    claf.com.au

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    All contents of this website was created by and is copyright of Crazy Like A Fox, unless otherwise stated. All rights reserved. All other works are the property of their respective copyright holder(s) and their inclusion on this website is purely for educational and/or illustrative purposes. All advice given is of a general nature only. Comments are welcome, but please play nice. Discussion threads are closed shortly after posting to keep the Spam monsters at bay...