Crazy Like A Fox

Creativity | Communications | Computers | Consequences

Tryptic of the Modern Brand: Part 1 – An Ode to Agility

Howdy everyone. This latest post is all about agile software, nimble brands, creative leaps, and the unforeseeable benefits of falling flat on your bum. It is also part one of a series of musings about technology, creative branding, and how the two seem to be getting along nowadays. While this could easily become a dry, […]

Ode to a Google Web-bot (…as written by an irate word-smith).

Like a lot of writers – I have a covert love of poetry, and an overt love of language. Like a lot of marketers – I have to accommodate the minutiae of Google’s inscrutable whims into my work, whether I want to or not (…Google is now so powerful, if I want to reach my audience […]

10 Pitfalls of Social Media – Part 2 of 5

Part two in our continuing saga of some features of social media that frustrate and confuse…   3. Hello friend – have I got a deal for you! Contact lists and personal recommendations are being commercialized and commoditized by social media. Users are being encouraged to “like’ businesses and their products in exchange for winning a […]

10 Pitfalls of Social Media – Part 1 of 5

Part one of a five-part posting.   Online social media is making substantial changes to media consumption and marketing practice worldwide. Social media is also currently (and unfortunately) drenched in hype. To know where social media is going, you need to look at its shortfalls…   Marketers like to praise social media, and in most […]

  • About

    This is the personal blog of Shannon Woodbury, a creative brand communications and IT consultant based out of Perth Western Australia. This blog explores the subjects of creativity, communications and technology in general, and all the consequences and challenges they entail.

    Everyone with a creative and inquiring temperament is welcome here. Further information on the author and his firm is available via his corporate site.

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