Hello everyone!! 🙂 It’s good to see you again.
I’ve been neglecting this blog horribly for three years straight – but I’m back from the virtual dead, with plenty to speak about and discuss with you.
It feels good being back here and discussing this stuff again – hopefully you feel much the same.
So what was I doing all that time? Well …All kinds of things really, with one small part of my absence was due to a nasty combination of personal and business issues. I won’t go into details as thankfully that’s all in the past – besides which, that’s not why you’re here.
As always – I post my thoughts here for other people’s benefit, as well as my own. My aim is for you to receive enough value from this blog to warrant sticking around for a while, and to come back again occasionally if and when it suits you.
There’s heaps of new stuff on branding and communications I want to talk about, so you can expect plenty of semi-regular updates. I genuinely hope you get some value from all this, both for yourself and your business.
Enough waffle, let’s get into it! 🙂
My next blog post will be up very soon (IE: within the next few days). The post will be all about promotional content, you marketing goals, and the sometimes-surprising ways that content can deliver unexpected results. In it, I will detail some sensible and rational reasons why I stopped posting here altogether… as well as the unexpected and surprising reasons why I’ve now started again.
In case you’re wondering, the reasons in question are one and the same – and they really surprised me in the process! …according to the popular-thinking on marketing content which is circulating around my industry right now, stuff like this is not supposed to happen!
Please keep an eye out for it – it should be a fascinating read! 🙂